BREDEMA

The Industrial Property Services Golden Trophy Has been awarded to BREDEMA

THE 6th LAW TROPHY

Source: Trophée du droit et du contentieux 2007
Date: March 2007

Little known to the general public, Industrial Property advice is often firmly anchored into the juridical French scenery. The fundamental assets of keeping up to date with the competitive behaviour of industrialized research businesses and agencies, is Industrial Property services, assisting or representing the third party in view of achieving, or of enforcing, the exploitation or the defence of their Intellectual Property and annexe rights.

The offices of Breese Derambure Majerowicz have been recently renamed BREDEMA, and have been awarded The Golden Trophy of Industrial Property Services. The judges were particularly sensitive to the fact that this office was right in the middle of management reconstruction in 2006, but managed to work through, always guided by their working values, their passion, innovation and confidence. “The most open with regards to modernity.” The creativity in the attorney’s work methods, in their strategic vision and their juridical argumentation sets this Intellectual Property firm aside. So therefore, it wasn’t just by chance that in 2001, one of the first and only Intellectual Property offices was certified ISO 9000 in Europe.

Based in both Paris and London these offices are composed of around one hundred associates, with a demand for quality with an economic and strategic IP vision. In addition to the patents, author’s rights and by-rights services, evaluation of financial figures is at the heart of their domain of expertise.

Their financial evaluators thereby have an integrated team of engineers, lawyers and relative services that are often rare to this area.

The panel was composed of professionals that had appreciated the development and the valuation project, as well as the IP monetisation portfolio. This innovative technique preserved the assets material (Real Estate, Industrial Equipment) and is considered to be having a major impact. It enables a complete financial turnaround of the firm. After following the necessary liquidities it also facilitates financial optimisation and additional evaluation in the non-‘core business’ domain.

In addition, the office can also apply itself to handling extremely prestigious clients, as it did with the world’s 5th largest leader of perfume. In this respect, it has put into place a methodical approach of comparing fragrances in sight of disloyal competition and counterfeiting of authors’ writes. In previous cases, action was inevitably oblique on the basis of counterfeiting, brands, drawings and models. Numerous perfume brands smelt like the counterfeit perfumes, which were escaping traditional methods.

The investment of Pierre Breesé, the firm’s CEO, and Patent Attorney himself, also caught the eye of the jury. Being judged best analyst and entrepreneur by members of the jury, they estimated that his style was definitely worth rewarding. His blog, dedicated to Intellectual Property (http://breese.blogs.com/pi/) and his participation on different debates of the firm (patentability of computer software, Intellectual Property and management knowledge, protection of creations, olfactory, innovation strategy, financial strategy, intangible assets, protection of traditional knowhow) testifies his devotion to the subject and his open mindedness.